The Michael Cheney Show

Michael Cheney
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The Michael Cheney Show is a podcast hosted by online marketing and sales expert Michael Cheney. Michael has grown from zero to a personal net worth of several million dollars with his internet business. He's been interviewed on NBC television, spoken as an invited expert at a Russell Brunson Mastermind and has been running his internet business since the year 2000. Now he is on a mission to share his knowledge and experience with the world. Tune in each week as he covers a wide range of topics related to running a profitable online business, including marketing, sales, operations, and more. Whether you're a seasoned entrepreneur or just starting out, you'll find valuable insights and actionable advice in every episode. Subscribe now to stay up-to-date with the latest content from The Michael Cheney Show!

  1. 03/29/2024

    Maximizing Sales with Strategic OTOs and Launch Planning for Entrepreneurs

    Episode Short DescriptionDive into the latest episode of The Michael Cheney Show where we unpack the art of crafting compelling offers. Learn how to frame your products to lead customers towards a clear outcome, discover the power of bonuses, and master the strategy behind successful one-time offers (OTOs). Plus, get insider tips on affiliate recruitment and launch planning. Tune in for actionable advice to skyrocket your sales and captivate your audience. Don't miss out on these game-changing insights!  Episode Show Notes Are you an entrepreneur looking to skyrocket your product sales with a killer sales funnel? Look no further, because the latest episode of The Michael Cheney Show dives deep into the ins and outs of creating a sales funnel that converts like crazy. Here’s a sneak peek into the strategies and tactics covered in the episode to whet your appetite. **Visualize the Outcome** First things first, the episode kicks off with a game-changing approach: showing potential customers the outcomes of their choices. It's not just about the product anymore; it’s about the future they can have with it. This psychological shift can make the decision to buy much more compelling. **Packing Value into Your Offer** The show then moves onto the importance of the 'thud factor'—that wow moment when customers realize just how much value they're getting. From masterclasses to case studies, the episode emphasizes the need to go above and beyond, especially when you're asking for a higher price point. **The Art of the Exit Pop** Then there's the secret weapon: the exit pop. It's a simple yet effective tactic to grab those almost-lost sales. The episode breaks down how to create an enticing exit pop that offers a payment plan, turning a no into a yes. **OTOs and Branding** One-time offers (OTOs) are the bread and butter of any sales funnel, and the show doesn’t hold back on this topic. With a detailed walkthrough of how to differentiate each OTO with distinct branding and a compelling sales letter, listeners get a masterclass in funnel construction. **Affiliate Recruitment and Launch Planning** The episode doesn't stop at just building the funnel; it covers the crucial steps of affiliate recruitment and launch planning. Listeners learn why giving affiliates a heads-up four weeks in advance can make or break their promotion efforts. **The Call to Action** Finally, the show wraps up with a powerful call to action. It’s not just about creating a product; it’s about creating a movement and making a difference in people's lives. The episode encourages listeners to take their launches seriously, with meticulous planning and a passion for their mission. **Conclusion: Tune In to Transform Your Sales Funnel** This episode of The Michael Cheney Show is packed with actionable insights that can transform a mediocre sales funnel into a high-converting machine. Whether you're a seasoned marketer or just starting out, there's something in this episode for everyone. So don't wait – tune in to the full episode and start revolutionizing your sales strategy today. Your future self (and your bank account) will thank you.

    10 min

  2. 03/27/2024

    Maximizing Sales Funnels: Turning Cold Prospects into Buyers with Strategic Upsells

    Episode Short DescriptionIn this episode, discover how to convert cold prospects into eager buyers by mastering the art of upselling. Learn the secrets behind effective order bumps, one-time offers, and crafting upgrades that don't just make money but truly enhance your customers' results. Tune in for strategies that will not only boost your revenue but also provide immense value to your audience. Join The Michael Cheney Show for insights that could revolutionize your sales funnel.  Episode Show Notes Are you ready to turn your lukewarm leads into a swarm of eager buyers? The Michael Cheney Show is back with another episode packed with insider strategies to supercharge your sales funnel. This time, we're diving deep into the world of upgrades and one-time offers (OTOs) to maximize your revenue after the initial sale. ## The Front End Offer: Your Gateway to Success The journey begins with your front end offer, that low-ticket item priced to entice. Think of it as the appetizer, whetting the appetite for the main course to come. But the real magic happens when you start scaling up with upgrades. And while you might be giving away a hefty commission to your affiliates during a launch, remember, this strategy is about playing the long game. It's about gathering those hot buyer leads that could be worth their weight in gold. ## Upgrades: Not Just About the Money Let's clear the air about upgrades. They're not just a cash grab; they're your customer's shortcut to success. Each upgrade should be a step ladder, helping your customers climb faster and with less effort. It's about adding value, not replacing the need for your front end offer. ## The Order Bump: Your Sales Sidekick Imagine you're at the checkout with your front end product. That's where the order bump comes in. It's the simple, low-priced offer that customers can add with just a tick of a box. The key here is to keep it related and irresistible. Give them more of what they want without making them jump through hoops. ## One-Time Offers: The Real Deal When it comes to OTOs, honesty is the best policy. If you say it's a one-time offer, make it just that. Don't be the person who cries wolf, only to offer the same deal later down the line. Stick to your word, and your customers will stick with you, knowing that when you say "now or never," you mean it. ## Crafting a Killer OTO Page Your one-time offer page is where conversions are made or broken. It's not a throwaway add-on; it's the heart of your sales strategy. Load it with value, testimonials, product images, and a compelling narrative. And remember, the best offer should always come first. ## The Bottom Line: It's All About Value Whether it's the order bump or the first OTO, your goal is to provide value that complements the initial purchase. It's not just about making more money; it's about making a difference in your customers' lives by offering them the tools and resources they need to succeed faster and more efficiently. Ready to learn more about turning prospects into profits? Tune in to the latest episode of The Michael Cheney Show for a masterclass in sales funnel optimization. Discover the secrets to crafting offers that not only convert but also build a legacy of satisfied customers.

    12 min

  3. 03/23/2024

    Maximizing Video Sales Letters: The Bobblehead Technique for Higher Conversions

    Episode Short DescriptionDive into the art of creating a high-converting video sales letter (VSL) on the latest episode. Discover the power of the 'bobblehead' technique, the importance of a congruent message, and why less is more when it comes to slide content. Learn how to maintain control over the sales process and why a countdown can amplify urgency. Whether it's a product launch or upselling, these insights can skyrocket conversions. Tune in for actionable tips to enhance your sales strategy.  Episode Show Notes Are you ready to take your sales to the next level? Michael Cheney is back with another insightful episode of The Michael Cheney Show, and this time it's all about crafting the perfect Video Sales Letter (VSL) to skyrocket your conversions. If you've ever struggled with creating a compelling sales video, or if you're looking to refine your existing strategy, this is the episode you can't afford to miss. **Creating a Script from Your Sales Letter** The journey to a successful VSL starts with a solid script. But don't worry about using every detail from your sales letter. Focus on the core elements: the benefits, the big promise, and the captivating story of transformation. Remember to include the before, during, and after of your product discovery, and wrap it up with a clear call to action. The script should be concise and powerful, aimed at keeping your audience engaged and ready to click that "buy" button. **Recording Your VSL: Tips and Tricks** Recording a VSL can be daunting, but Cheney breaks it down into manageable steps. Start by recording yourself against a green screen, looking directly into the camera. This footage will be your personal connection to the audience. Then, separately record a voiceover while clicking through your PowerPoint or slide deck. Cheney emphasizes the importance of keeping text on slides minimal for clarity and engagement, and he shares a pro tip: print off your script to avoid any on-screen distractions and maintain a smooth, natural delivery. **The Magic of the Bobblehead Technique** One of the standout techniques discussed is the "bobblehead" approach. This involves overlaying the green screen footage of you onto the slide presentation, creating a dynamic and visually appealing VSL. By positioning this "bobblehead" in the bottom left or top right corner of the screen, you maintain eye contact with your viewers, drawing them deeper into your message. **No Controls and a Countdown for Urgency** Cheney advises against adding video controls, as you want to guide the viewer through the sales process without them skipping ahead. He also introduces a clever tactic: adding a countdown timer at the end of your VSL with suspenseful music, instilling a sense of urgency in your viewers to take action before time runs out. **Applying the VSL Strategy to Upsells** While the focus is on the front-end product, Cheney encourages the same level of attention and care for upsell offers. By creating a VSL for each upsell, you increase the likelihood of affiliates promoting your product and, consequently, boost your sales. **Conclusion: The Power of a Well-Crafted VSL** In conclusion, a well-crafted VSL can make a significant difference in your sales process. By following Cheney's advice, you can create a VSL that not only looks professional but also connects with your audience on a deeper level, leading to increased conversions and success. Ready to dive deeper into the world of VSLs and transform your sales strategy? Listen to the full episode of The Michael Cheney Show for all the insider tips and tricks to make your VSL stand out. Don't miss out on this game-changing advice – tune in now and start creating your most...

    14 min

  4. 03/20/2024

    Maximize Sales with a VSL: The Ultimate Video Sales Letter Strategy

    Episode Short DescriptionDiscover the power of video sales letters (VSLs) on the latest episode of The Michael Cheney Show. Learn step-by-step how to create a VSL that can triple your sales, the common mistakes to avoid, and why a simple 'bobblehead with slides' approach outperforms even the slickest Hollywood-style productions. Tune in for actionable insights and elevate your front-end product sales today!  Episode Show Notes Are you ready to ignite your sales and set your conversion rates on fire? Welcome to another thrilling episode of The Michael Cheney Show where today's hot topic is all about maximizing your front-end product sales with a powerful tool - the Video Sales Letter (VSL). If you think videos are just a nice-to-have, think again! This episode is a game-changer, revealing why skipping a VSL is like setting your hard-earned cash ablaze. ## The VSL Hierarchy - From Zero to Hero Let's dive into the hierarchy of sales letters and VSLs. Starting at the bottom, having no video is a no-go. But even if you've stepped up your game with a high-production "Hollywood VSL," you might be missing out on the real sales magnet. The real deal? A simple, scripted talking head video. Yes, just you, the camera, and a well-crafted script. ## The Power of Scripting and Teleprompters Creating a VSL isn't just about hitting record and winging it. It's about precision. Crafting a script that hits all the right notes and delivers your message effectively is crucial. And to help you nail that delivery, a teleprompter app is your best friend - no need for expensive equipment, your smartphone will do the trick. ## The Ultimate Conversion Crusher - The Bobblehead with Slides But wait, there's more! The episode takes an exciting turn as we uncover the ultimate VSL format that's been annihilating the competition - the "Bobblehead with Slides." Imagine your head, delivering your persuasive script, superimposed on clear, concise slides. It's simple, it's focused, and it's proven to convert like crazy. ## Green Screen Magic Think you need a Hollywood budget for this kind of production? Think again. A green screen and a bit of editing know-how can transport you anywhere, giving your VSL that professional edge without breaking the bank. ## The Cheney X Factor Throughout the episode, you'll get the inside scoop on how to execute each step of creating a killer VSL. From the importance of non-YouTube hosting to ensuring your video doesn't dominate the entire screen, every detail is covered. It's about creating a seamless experience that leads viewers straight to the "buy" button. ## Conclusion - Your Sales-Boosting Mission Ready to revolutionize your sales strategy? The Michael Cheney Show is here to guide you through the process, step by step. Don't let another potential sale slip through your fingers. Harness the power of a well-crafted VSL and watch your sales soar. For all the details, insights, and pro-tips, tune in to the full episode. It's time to transform your sales page into a money-making machine. Listen now, and let's get those sales rolling in!

    13 min

  5. 03/13/2024

    Mastering Copywriting: Transform Words into Sales and Boost Your Online Business

    Episode Short DescriptionDiscover the art of copywriting and learn how to craft words that sell on this episode of The Michael Cheney Show. Dive into the secrets of creating compelling headlines, engaging stories, and persuasive sales letters that convert. Whether you're a seasoned marketer or a newbie, this episode is packed with actionable tips to boost your sales and master the most lucrative skill in internet business. Tune in to transform your words into profits!  Episode Show Notes Are you ready to dive into the art of copywriting and learn how to turn your words into a money-making machine? In the latest episode of The Michael Cheney Show, the spotlight is on the most lucrative skill in internet business: copywriting. Whether you're crafting emails, sales letters, or webinars, your ability to persuade with words can make or break your sales. Don't miss out on these expert insights that have generated millions in revenue! **The Power of Headlines** The journey to copywriting mastery begins with understanding the importance of headlines. A compelling headline is your first and perhaps most crucial chance to grab a reader's attention. It's the big, bold promise at the top of your page that can make someone stop and listen. The trick? Be specific. Specificity breeds credibility and interest. Learn how to craft headlines that not only catch the eye but also promise tangible results. **Split Testing: The Game Changer** One of the golden nuggets from the episode is the concept of split testing. It's not just a fancy term—it's the lifeline of your copy's success. By running two different headlines at the same time, you gather valuable data on what resonates with your audience. This isn't just a minor tweak; it's a strategy that can double your conversion rates. If you're not split testing, you're literally throwing money away. Discover how to do it right and watch your sales soar. **The Art of Storytelling in Sales** Every great sales letter tells a story. The episode breaks down this storytelling into three parts: the 'before', the 'during', and the 'after'. This structure not only captivates your audience but also builds an emotional connection. Share your struggles, your moment of discovery, and the triumphant results. This episode will guide you through crafting a narrative that not only sells but also resonates deeply with your potential customers. **Bullet Points and Guarantees: Your Secret Weapons** Bullet points are the unsung heroes of copywriting. These 'fascination bullets' can tease the benefits of your product without giving away the secret sauce. They pique curiosity and nudge readers closer to the sale. And when it comes to guarantees, they're not just a nice-to-have; they're essential. A strong, confident guarantee removes the risk for the buyer and increases trust. Learn how to leverage these tools to remove any last hesitations your customers might have. **Testimonials: The Proof in the Pudding** What's better than saying your product is great? Other people saying it for you. Testimonials are powerful proof elements that can address any lingering doubts. The episode shares strategies on how to gather diverse testimonials that tackle different objections your audience might have. From the effectiveness of the product to the quality of customer service, find out how to showcase your product's success through the voices of satisfied customers. The Michael Cheney Show doesn't just give you the what; it gives you the how. This episode is packed with actionable strategies, real-life examples, and the kind of insider knowledge that can only come from years of experience in the trenches of internet marketing. Whether you're a seasoned pro or a beginner with no list, no clue, and...

    24 min

  6. 03/11/2024

    Maximizing Profits: The Multimillion-Dollar Funnel Blueprint Explained

    Episode Short DescriptionDiscover the secrets of a multimillion-dollar sales funnel on The Michael Cheney Show. Delve into the art of creating a compelling front-end offer using the ICES strategy and learn how to seamlessly link it to a lucrative back-end. Plus, get insider tips on pricing, commissions, and maximizing affiliate earnings. Tune in for a masterclass on building a buyer list and scaling profits. Don't miss this chance to elevate your online marketing game!  Episode Show Notes Are you ready to dive deep into the world of high-converting sales funnels? Look no further! The latest episode of The Michael Cheney Show reveals the blueprint of a multimillion-dollar funnel that has been a game-changer in the digital marketing arena. **The Front End Funnel Mastery** The journey begins with the front end of your sales funnel – the critical starting point that can make or break your success. It's all about enticing prospects with a low-ticket item and then leading them through a series of upgrades until they're ready for the big-ticket backend offer. But how do you ensure that your front end is irresistible? It's about focusing on the desired outcomes of your prospects using the ICES strategy – Instant, Certain, Easy, and Status-boosting results. **The Art of Linking Front and Back Ends** Creating harmony between the front and back ends of your funnel is crucial. The show walks you through the process of crafting a front end that complements and sets the stage for your backend offer. Learn how to name your products and structure your offers so they seamlessly guide customers through the buying journey. **Pricing Strategies that Convert** When it comes to pricing, the show doesn't hold back on the secrets that have made millions. With a front end priced at $9.95 and clever use of 100% affiliate commissions, you'll discover how to attract a flood of buyer leads without spending a dime on advertising. Plus, the episode breaks down the power of order bumps and one-time offers (OTOs) that can skyrocket your earnings. **The Symphony of a Launch** Launching a product isn't just about putting it out there – it's about creating a crescendo of excitement and engagement. The show teaches you how to orchestrate your launch symphony, ensuring affiliates are motivated to promote your offers and customers are clamoring to buy. **From Training to Case Studies** The episode goes beyond theory, providing practical examples of how to leverage training programs and case studies to enhance your offers. Whether it's affiliate marketing insights or a walkthrough of a successful campaign, you'll learn how to create content that adds real value and encourages upsells. **The One Time Offer Strategy** One-time offers can be a powerful tool in your funnel, but they're often misunderstood. The show clarifies what a true OTO is and how to leverage it for maximum impact. By making your OTOs genuinely exclusive, you'll create a sense of urgency that drives conversions through the roof. **Conclusion: Your Ticket to Funnel Success** This episode of The Michael Cheney Show is packed with actionable insights and strategies that can transform your sales funnel into a profit-generating machine. Whether you're new to digital marketing or looking to refine your approach, this episode is a must-listen. Don't miss out on the opportunity to learn from a master of the funnel game. Tune in to the episode and take the first step towards scaling your online business to new heights. [Listen to the episode now](#) and start building your own multimillion-dollar funnel today!

    29 min

  7. 03/08/2024

    Creating a High Ticket Offer: Focus on Desire, Instant Results, and Ease

    Episode Short DescriptionDiscover how to craft a high-ticket offer that can skyrocket your earnings to $1,997 and beyond on The Michael Cheney Show. This episode dives into the psychology of selling what people want versus what they need, using the 'chocolate covered broccoli' analogy. Learn the key strategies to make your offer instant, certain, and easy to maximize sales and provide immense value. Tune in for invaluable insights on creating a backend offer that delivers on its promises and keeps customers coming back for more.  Episode Show Notes Are you tired of peddling low-cost products without seeing the big bucks roll in? It's time to shift gears and start thinking bigger—much bigger. On The Michael Cheney Show, we've cracked the code to creating a high-ticket offer that could skyrocket your earnings to a staggering $1,997 per sale. That's right, no more playing small with $9 or $20 items. It's time to go for the gold. **Focus on the Ultimate Desired Outcome** The journey to a successful high-ticket offer begins with understanding what people truly desire. The common blunder in marketing is assuming you know what your audience wants or needs. But here's the kicker: people don't buy what they need; they buy what they want. It's a subtle but critical difference that can make or break your sales strategy. Think about it. Households often spend more on entertainment, like TVs, than on essentials such as life insurance. It's a clear indicator that wants trump needs in the world of consumer behavior. This is where the concept of "chocolate-covered broccoli" comes into play. It's about offering something enticing (the chocolate) that's wrapped around what they actually need (the broccoli). It's not about deception; it's about packaging your offer in a way that's irresistible. **The ICES Formula: Instant, Certain, Easy, and Scalable** To craft an offer that's truly compelling, it's essential to apply the ICES formula. This stands for Instant, Certain, Easy, and Scalable. Each of these elements is a powerful sales driver. 1. **Instant**: The quicker the results, the better. People love immediate gratification, and if you can provide that, you're onto a winner. 2. **Certain**: Your offer should have a high likelihood of success. If people feel confident they'll see results, they're more likely to invest. 3. **Easy**: If it's too complicated, forget it. Your offer needs to be simple to understand and execute. 4. **Scalable**: Your high-ticket offer should be able to grow without constant hands-on effort from you. **The Seesaw Principle: Hard Work Now Pays Off Later** There's a seesaw effect in creating these offers. If it's easy for you to create, it's likely hard for your customer to achieve results, which makes it a tough sell. But if you put in the hard work to make your offer instant, certain, and easy for the customer, selling it becomes a breeze. So, are you ready to put in the effort to create a high-ticket offer that delivers on its promises? Are you prepared to give your customers what they want wrapped around what they need? If so, you're on the path to potentially making millions. **Conclusion: Dive Deeper Into High Ticket Offers** This is just the tip of the iceberg when it comes to creating a lucrative high-ticket offer. If you're intrigued and hungry for more, you won't want to miss the full episode of The Michael Cheney Show. Dive in and discover the detailed steps to crafting an offer that could transform your business and lead to the financial freedom you've been dreaming of. Listen to the episode now and start your journey to high-ticket success.

    30 min

  8. 03/06/2024

    Mastering Launch Timings for Maximum Profit: The Essential Guide to Backend Sales

    Episode Short DescriptionIn this episode, we dive into the art of launch timing for maximum profit. Discover the key dates and strategies to prepare a successful product launch, including the importance of creating a backend first, setting the right launch date, and utilizing urgency to drive sales. Learn how to build a sustainable, evergreen business that will continue to generate income long after the initial launch. Whether you're a seasoned entrepreneur or just starting out, these insights will help you level up your marketing game. Tune in for actionable tips on mastering your next launch.  Episode Show Notes  Are you ready to dive into the world of successful product launches and discover how perfect timing can lead to mega profits? On the latest episode of The Michael Cheney Show, we're peeling back the curtain on the art of launch timing. This is a goldmine for anyone looking to make a splash in the digital marketplace. **The Crucial First Step: Don't Rush Your Launch Date** One of the biggest takeaways from this episode is the importance of patience. Before you even think about setting a launch date, ensure your backend is fully prepared. Rushing into a launch with a half-baked backend is a recipe for disaster. Instead, focus on getting everything in order so that when you do go live, you're ready to impress and convert. **The Hardest Launch is Your First** Remember, the initial launch is just the beginning. It's likely to be the most challenging, but it's also a learning experience that sets the foundation for future success. Even if you don't make a ton of sales right out of the gate, you're building an evergreen business that will continue to grow and generate revenue over time. **Mapping Out the Launch Sequence** Understanding the launch sequence is vital. The show walks you through the step-by-step process, from the front-end launch to the live orientation session, and all the way to the backend close. Each phase is critical, and getting the timing right can mean the difference between a good launch and a great one. **The Best Days to Launch and Close** Timing isn't just about the sequence; it's also about the days of the week. The episode reveals why launching on a Tuesday and closing on a Sunday night can maximize your reach and sales. With the majority of the internet marketing audience based in the U.S., aligning with their schedules can significantly impact your launch's success. **The Power of Email Marketing During Launch Week** Email marketing is your best friend during a launch. The episode emphasizes the need to communicate effectively with your list, ensuring they know about your offers and the deadlines. It's not just about bombarding them with emails; it's about creating a symphony that keeps them engaged and excited. **Conclusion: Don't Miss Out on These Launch Secrets** If you're serious about making money online, understanding the intricacies of a successful launch is non-negotiable. The Michael Cheney Show is here to guide you through the process, ensuring you're equipped with the knowledge to make your next launch a resounding success. Ready to master the art of the launch and see those mega profits roll in? Tune in to this must-listen episode of The Michael Cheney Show for all the insider tips and tricks. Don't wait – your future successful launch depends on it!

    24 min
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    About

    The Michael Cheney Show is a podcast hosted by online marketing and sales expert Michael Cheney. Michael has grown from zero to a personal net worth of several million dollars with his internet business. He's been interviewed on NBC television, spoken as an invited expert at a Russell Brunson Mastermind and has been running his internet business since the year 2000. Now he is on a mission to share his knowledge and experience with the world. Tune in each week as he covers a wide range of topics related to running a profitable online business, including marketing, sales, operations, and more. Whether you're a seasoned entrepreneur or just starting out, you'll find valuable insights and actionable advice in every episode. Subscribe now to stay up-to-date with the latest content from The Michael Cheney Show!

    Information

    • Creator
      Michael Cheney
    • Years Active
      2023 - 2024
    • Episodes
      86
    • Rating
      Clean
    • Copyright
      © Copyright 2024 Michael Cheney
    • Show Website
      The Michael Cheney Show

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